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DIGITAL4PHARMA
A series of educational digital events for the pharmaceutical marketing community
Sponsored by GEM:HME
Overview
July 2009 marks the launch of a unique series of educational digital breakfast events for the pharmaceutical industry, with the aim to explore the role of digital within the pharmaceutical marketing mix. The session will provide useful insights and a number of relevant case studies delivered by an outstanding line up of speakers. It will also offer a great opportunity for networking with industry peers and a forum for discussion on the key issues surrounding the use of digital within the pharmaceutical marketplace.
This ‘not to be missed’ workshop presents an invaluable overview of digital integration within the pharmaceutical market and an exploration of the regulatory challenges faced by the pharmaceutical industry.
Digital4pharma will also provide a springboard for the formation of the digital4pharma thought leadership working group which delegates will be invited to participate in.
Content
Opening Remarks - Scoping the Digital Landscape for the Pharmaceutical Sector
Kate Cooper, Digital Consultant, GEM:HME
Dr Google
John Perkins, Managing Partner, RAPP
- How important is the digital channel for consumers seeking health information?
- Your patients are talking about your brands online - what can you do about it?
- Case study
- IPT legislation - what will this mean for digital health communications?
Unlocking the Value of Conversation: Social Media in the Pharmaceutical Environment
TBC
As the web becomes more social, marketers across all industries are seizing on every new trend that arises, from social networking to Twitter, in attempts to grow sales, brand value and customer advocacy. Despite the challenges of regulation and compliance, the pharmaceutical industry is beginning to move in the same direction. This interactive session, answering questions put forward by Digital4pharma delegates, will highlight the most realistic and appropriate ways for pharmaceutical brands to navigate this new landscape:
- What are your competitors already doing in this area and what do they really hope to gain?
- The good, the bad and the ugly – how can monitoring customer conversations around your brands be reconciled with adverse event reporting requirements?
- Joining the conversation. Why? How? And should you even bother?
Always On: The Potential Role of Mobile within the Pharmaceutical Market
Jay Cooper, Founder, Mobile Response Unit
Mobile is too compelling for organisations to ignore and too disruptive not to take part in.
In this section we will examine how mobile strategies could work for the pharmaceutical sector, what lessons have been learned so far, what’s happening right now and what the future holds.
Regulatory Environment
Steve Gray, Consultant, Steve Gray Consulting
The regulatory environment surrounding the pharmaceutical industry sets it apart from other sectors and presents a unique set of challenges when it comes to utilisation of the the digital space. In this part of the session, Steve will explore some of these challenges and open a dialogue with the group about the future of regulations around digital marketing.
Questions & Answers
All Speakers
Closing Remarks & Thought Leadership Working Group
Kate Cooper, Digital Consultant, GEM:HME
Who Should Attend
This bite sized breakfast seminar is designed for those who work within or with the the pharmaceutical sector. It is ideal for those seeking a broad overview of the current state of play of the role of digital within the pharmaceutical marketing mix.
About The Speakers
Kate Cooper, Digital Strategist
Kate Cooper is a digital consultant working with GEM:HME and their pharmaceutical clients to bring her wealth of digital consumer experience to the pharmaceutical sector. In addition, Kate has a board level role with Digital Training Company and is passionate about driving growth of knowledge, expertise and understanding within the digital sector. She also runs the influential digital networking group Digital Lounge.
www.gem4media.com www.digitaltrainingcompany.com www.digital-loungers.co.uk
John Perkins, Managing Partner, RAPP John Perkins is Managing Partner at RAPP and heads up all healthcare business at the eagency. Under John's leadership, RAPP has developed digital aloutions for Pfizer (Lipitor and Viagra), BMS, Novo Nordisk, GSK, Astra Zeneca, Philips and others. RAPP ;eads the way in development of digital consumer education programmes. www.uk.rapp.com Jay Cooper, Founder, Mobile Response Unit Jay Cooper is a mobile marketing strategist, specialising in the field of CRM through mobile channels His experience is drawn from 20 years spent working within DM, most recently as Head of third-party CRM for Blyk, the ad-funded MVNO (mobile network) for 16-24 year olds. By working in this pioneering field of driving engagement through dialogue, Jay has been able to push the boundaries in what is possible in mobile marketing. www.mobileresponseunit.com Steven Gray, Consultant Steven Gray is a recognised specialist in healthcare sales and marketing compliance and author of "The Code Explained". Companies and agencies alike value his creative training courses and his practical approach to problem solving. www.stevengrayconsulting.co.uk
In addition to individual delegate tickets, we are offering you the opportunity to purchase an entire table, allowing you to either sit alongside your colleagues or, if you are a media owner or agency, invite a number of your clients to the event and host your table. There is a maximum of seven delegates per table.
Please note, digital4pharma is a not-for-profit initiative run for the pharmaceutical marketing community. All proceeds for this event are used to cover the event costs.
BOOKING CONDITIONS
If you experience any problems using Google Checkout or would prefer not to use these systems to pay for your event, simply email jen@gem4media.com or call Jen on 01932 355399
If you are unable to attend the event, a substitute delegate is always welcome. Simply email jen@gem4media.com with the new delegate's name and email address.
Any cancellations must be made in writing to jen@gem4media.com and received no later than 30 working days prior to the event - all bookings are binding thereafter. Once we receive your cancellation, a full refund will be made within 30 days.
We will not accept liability for any transport disruption or individual transport delays and in such circumstances normal cancellation restrictions apply. It may be necessary for reasons beyond the organiser's control to alter the content, timing or venue.
Please note, this transaction will appear on your statement as "Digital"
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